DIRECTV

Vince Torres , Chief Marketing Officer
Kendall Thaker , VP, Advertising & GO to market
Sheri Holmes , Senior Director, Product Marketing Management
Jenn Wang, VP, Brand, Creative & integrated Planning
James Maclean , Creative Director
Sabine Hodson, Senior director product marketing management
Jenn She , Product marketing manager
Ty Tanioka , Senior product marketing manager
Kerry Kendall , Lead Video Product Marketing Manager
Taski Arenas , Senior lead creative direction

Critical Mass *Lead Agency

Andrew Lavery, Executive Creative Director
Meghan O’Neill , Associate Creative Director
Javier Olivares , Associate Creative Director
Stacia Parseghian , EVP Client Partner
Jen Goldberg, VP Strategy
Benedicte Dachaud, VP, Client Partner
Andrew Burke, Senior Account Director
Andrew Dolby, Creative Director
Val Carlson, Chief Creative Officer
Peter Lagosky , Senior copywriter
Daisy Swain , Copywriter
Thomas Turner, Production Design Lead
Shawn Thompson, VP Strategy Director
Faith Tyrell, Strategist
Carly Barnhart, Account Manager
Sydney Woodman, VP, Group Executive Producer
Hannah Thompson , Executive Producer
Lexi Scott , Senior Project Manager
Vince Varga, Sr Producer
Ian Wells, Sr Project Manager
Luc Wilson , Associate Producer
Logan Knight, Project Manager
Ana Benitez Duarte , Designer

TBWA CHIAT DAY LA

Hearts & Science

Endless streaming options and heaps of original content competing for subscriptions have made TV – something that should be joyful – overly complicated. DIRECTV STREAM – an aggregator of content but owner of none – was already behind in the count, so how could a legacy brand build relevancy and prove they could be as entertaining as entertainment itself? By embracing consumer behavior with platform and audience insights. And with the help of 4 living legends... And an 80ft tall possessed mascot.