Molson Coors Beverage Company

Joy Gosh, Vice President of Marketing
Josh McDonald, Senior Marketing Manager
Jamie Widerman, Vice President of Marketing Innovations
Brad Feinberg, NA VP of Media and Consumer Engagement
Eric Carlson, Vice President Associate General Counsel
Amanda Devore, Director of Marketing Innovations
Emily Martinez, Senior Manager of Marketing Innovations
Minnie Lee, Legal Analyst
Megan Brandon, Field Marketing Manager
Ashley Austin, Associate Marketing Manager
Josh Wexelbaum, Senior Marketing Director-Creative Services

The Coca-Cola Company

Dan White, Chief of New Revenue Streams
Janki Gambhir, Senior Director of New Revenue Streams, Beverages
Rachael Waddell, Senior Brand Manager, New Revenue Streams, Brewed Beverages with Molson Coors

ICF Next *Lead Agency

Alanna Glass, Partner
Wael Davis, Senior Social Strategist
Rachel Cooper, Senior Director Media Relations
Sarah Kemp, Associate Director of Media Relations
Ashley Ferrara, Account Executive

VOLT, A Molson Coors Studio *Lead Agency

Matt Fischvogt, Executive Creative Director
Rory McClenaghan, Group Strategy Director
Calid Bowen, Strategy Director
Kate Delaney, Creative Director
Marcus McCoy, Associate Creative Director
Courtney Sprewer, Senior Community Manager
Hannah Weaver, Account Manager
Amelia Hickenlooper, Senior Project Manager
David Matz, Associate Director of Strategy
Khallilah Watkins, Social Media Analyst
Bernardo Andrada, Chief Creative Officer, North America
Nicole Bishop, Studio Director
Michael Danielson, Senior Motion Graphic Designer
Leslie Spector, Junior Copywriter
Sasha Kovac-Johnson, Junior Motion Designer

Mischief @ No Fixed Address

Alison Whisenant, Managing Director
Jeff McCroy, Chief Strategy Officer

When Simply, America’s #1 juice brand, announced it was launching an alcoholic version, Black Twitter went wild. Instead of making these superfans part of our launch plan, we gave them the lead role, building a community around them. We gave them exclusive access to product, amplified their voices and engaged with them constantly. This organic outreach contributed to 1.8 billion organic impressions on TikTok alone. In a market saturated with seltzers, we sold 2 million cases in 3 months, making Simply Spiked the biggest launch in Molson Coors history.