UNILEVER (

Alessandro Manfredi, Global Dove, Executive Vice President
Leandro Barreto, Global Brand Vice President, Dove Masterbrand
Edoardo Briola, Global Brand Director, Dove Masterbrand
Leslie Golts, Global Brand Manager, Dove Masterbrand
Amalie Thompson, Global Assistant Brand Manager, Dove Masterbrand
Zoe Eungblut, Global Brand Director Digital, Dove Masterbrand
Juliette Crouzet-Mertens, Senior Global Digital Manager, Dove Masterbrand

OGILVY UK *Lead Agency

Daniel Fisher , Global Executive Creative Director (Unilever) & Special Projects
Lindsey Gonnella, Chief Strategy Officer (Unilever)
Jo Bacon , Global Client Lead
Francesco Grandi, Global Creative Director
Phil Gull, Copywriter
Helen Giles, Art Director
Ila De Mello Kamath, Global Strategy Partner
Mark Callender, Senior Strategist
Sam Pierce, Global Managing Partner
Georgie Howard, Global Business Director
Sian Hughes , Design Lead, Integrated
Carmen Vicente Soto, Global Account Director
Olivia White , Digital Account Manager
Katie Morrell , Project Manager
Zahra Mair, Project Manager
James Brook-Partridge, Head of Integrated Production (Unilever)
Stephanie Warner, stephanie.warner@ogilvy.com
Sally Miller , Senior Film Producer
George Ward, Assistant Producer
Eva McAlpine, Assistant Producer
Chloe Jahanshahi, Senior Art Producer
Yolanda Davis, Ogilvy UK
Ray Leakey, Producer
Katie Uhlmann, Talent Liaison

Mindshare

Edelman

Smuggler

Fergus Brown, Managing Director
Henry-Alex Rubin Henry-Alex Rubin, Director

Absolute

Sally Heath, Executive Producer
Kirsty Ratcliffe, Senior Producer
Maddie Godsill, Assistant Producer
Shaun Wilding, Production Assistant
Matt Turner, Senior Colourist
Juliette Wileman, Colourist
Jonas McQuiggin, Creative Director

With our brand being questioned for the first time, and purposeful marketing under scrutiny, Dove decided to refresh and update its 20-year-old brand idea. As new threats to women and girls’ self-esteem grew on social media, we saw that taking action was our only option. Our campaign used Deepfake technology to disarm young girls and show them the true impact of the toxic beauty advice they receive from influencers. The result was a hugely effective campaigns, pushing our Brand Power to new highs and growing sales by 10%.