Adobe

AJ Joseph, Chief Creative Officer
Monte Lutz, Global Head of Marketing, Digital Media
Michi Alexander, Dir. of Global Mktg., Next Gen. Audience & Prds.
Ellen Vanderwilt, Group Manager, HED
Jessica Smith, Senior Manager, Campaign Marketing
Jason Apaliski, Executive Creative Director
Noa Elan, Campaign Mktg., Group Manager for Education Campaign
Lexie Hartnett, Campaign Mktg., Manager, Education
Brandon Fu, Campaign Mktg., Specialist for Adobe Students
Sari Hamman, Creative Director
Rebecca Decker, Social Strategist, Emerging Platforms and Audiences
Nancy Lee, Creative Director
Annie Radsliff, Senior Manager, Gen Create and EDU
Shelby Hamilton, Senior Media Manager
Andy Grubbs, Senior GTM Manager, Creative Cloud for Students
Brandon Wong, Principal Product Marketing Manager
Bela Madrigal, Product Manager

Pereira O'Dell *Lead Agency

Robert Lambrechts, Chief Creative Officer
Natalie Nymark, President, West
Gage Heyburn, Brand Director
Lenny Karpel, Director of Brand Strategy, West
Andrew O'Dell, CEO
PJ Pereira, Creative Chairman
Therese Jonsson, Creative Director
Jean Morrow, Creative Director
Lily Fu, Senior Art Director
Sophia Held, Senior Copywriter
Veronica Beach, Director of Production
Brenda Osorno, Producer
Tamika Knight, Director of Business Affairs
Carine Johannes, Group Brand Director
Minjia Qiu, Group Brand Director
Alison Bickel, Senior Brand Supervisor
Kirbee McCreary, Senior Brand Supervisor
Katie Michelon, Brand Manager
Halle Nurse, Brand Manager
Richard Ely, Associate Director, Communications Strategy
Cristina Azanza, Communications & Social Strategist

Wavemaker

Golin

Clarus Commerce

Interscope Records

Eric Samuelson, VP of Strategic Marketing
Chelsea Dodson, Director of Visual Creative

After consecutive quarters of subscriber losses, Adobe needed to attract new subscribers. Research revealed the unique benefits that Adobe can own by celebrating the process of creativity as a form of personal exploration. In partnering with Billie Eilish, Adobe celebrated the process of creativity in a way that increased new subscribers by 23%. With a rollout plan that drafted off Billie’s new album release, we achieved our business goals in a way that netted a record high in ROI of 3.3:1.