WhatsApp

Esh Ponnadurai, Global Head of Brand - Family of Apps
Vivian Odior, Global Head of Marketing
Ghada Soufan, Manager of Brand & Integrated Marketing
Vida Habibi, Producer, Brand & Integrated Marketing
Helen Lawrence, Head of Community & Culture
Rodrigo Morgan, Head of Creative
Belen Marquez, Creative Director
Veit Moeller, Creative Director, Design

Translation *Lead Agency

Sandi Preston, Chief Strategy Officer
Susanna Swartley, Head of Client Services
Celeste Toffanello, Group Account Director
Geoff McHenry, Group Strategy Director
Jeremy Knight, Strategy Director
Joel Rodriguez, Head of Engagement Planning
Alex Glaum, Senior Context Planner
Ann Wool, President
Chaucer Barnes, Chief Marketing Officer
Jason Campbell, Chief Creative Officer
Karsten Jurkschat, Group Creative Director
Alex Little, Group Creative Director
Jon Krippahne, Senior Art Director
Patrick French, Senior Copywriter
Alison Hill, Head of Production
Ava Rant, Senior Producer
Victoria Pita-Romero, Associate Producer
Librado Sanchez, Director of Business Affairs
Paul Rodarte, Business Affairs Manager
Jared Leake, Senior Account Director
Anthony Williams, Account Supervisor
Katelyne Maroney, Account Executive
Jonathan Castaneda, Assistant Account Executive
Rex Nwerem, Strategy Director
Raven Heinz-Garcia, Context Planner

Lede Communications

Spark Foundry

Partizan

Nono Ayuso, Director
Rodrigo Inada, Director

WhatsApp is the #1 premiere messaging app serving over 2 billion people daily, but in 2021 new players began to cement themselves in the category. To continue leadership trajectory, WhatsApp needed to shift the relationship with their brand from a functional one to an emotional one and partnered with Meta’s very first brand ambassador, NBA Superstar Giannis Antetokounmpo to bring this to life. The campaign not only lifted brand favorability by 6.6%, but it shifted perception around the brands value proposition of helping people feel closer to their culture.