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Jan 31, 2024
APAC
APAC Effie Awards 2024 Announces TBWA\HAKUHODO’s Chris Iki and Visa’s Danielle Jin as Heads of Jury
SINGAPORE, 31 January 2024 – Effie Asia Pacific is pleased to appoint Chris Iki, Chief Operating Officer of TBWA\HAKUHODO, and Danielle Jin, SVP and Chief Marketing Officer for Asia Pacific of Visa, as Heads of Jury for the APAC Effie Awards 2024. Both no stranger to the APAC Effies, they will lead the jury in recognising the region’s most...
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Jan 30, 2024
United Kingdom
Nostalgia provides comfort, connection and learnings to build a more desirable future, giving brands an opportunity to boost their marketing effectiveness
LONDON, 30th January 2024 -- Nostalgia is a powerful tool in marketing, enabling brands to build emotional connections and bridge cultural touchpoints, and there’s no better time than the present to embrace this.
Why nostalgia is so ‘fetch’ right now, a new report from marketing effectiveness organisation Effie UK and leading research and...
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Why nostalgia is so ‘fetch’ right now, a new report from marketing effectiveness organisation Effie UK and leading research and...
Dec 18, 2023
APAC
APAC Effie Awards Appoints BBDO’s Tze Kiat Tan as 2024 Awards Chairperson
SINGAPORE (18 December, 2023) – Effie Asia Pacific is pleased to announce Tze Kiat Tan, CEO of BBDO Asia, as the 2024 Awards Chairperson.
Tze Kiat’s unwavering drive and infectious passion has led her to achieve remarkable success in various leadership roles over nearly two decades with BBDO. As CEO of BBDO Greater China, she doubled the agency...
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Tze Kiat’s unwavering drive and infectious passion has led her to achieve remarkable success in various leadership roles over nearly two decades with BBDO. As CEO of BBDO Greater China, she doubled the agency...
Dec 13, 2023
United Kingdom
LONDON (13th December 2023) -- Empathy is an underrated and powerful business driver in marketing, according to a new report.
The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘...
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Empathy in marketing isn’t just nice, it’s good for business, new report shows
LONDON (13th December 2023) -- Empathy is an underrated and powerful business driver in marketing, according to a new report.
The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘...
Dec 08, 2023
United Kingdom
Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent
LONDON, 8th December 2023 -- The initiative, Lucky10Grand is designed to mark both the agency's 10th birthday and its recent winning of the UK's top effectiveness prize - the Grand Effie - for its long-running campaign for Yorkshire Tea.
The fund will be administered by the social enterprise Commercial Break, with whom Lucky Generals has its...
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The fund will be administered by the social enterprise Commercial Break, with whom Lucky Generals has its...
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