Effie New Zealand, run by our partner the Communication Agencies Association of New Zealand (CAANZ), honors effective marketing communications across New Zealand. For more information, click here to visit their website.
2015 Effie Awards New Zealand Gala
NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or “ghost chips,” drove the jury to award this Gold Effie winner the Grand Effie. The judges were unanimous on this decision, commenting that the entry was a joy to read, had a strong set-up, was strategically sound, creatively disruptive, delivered great success for NZTA and was backed by very strong results. It was richly rewarded in front of 500 communications industry professionals and their clients at last night’s New Zealand Effie Awards, organized by CAANZ & held in association with TVNZ, to celebrate New Zealand’s most effective marketing communications campaigns.Read More >
Effie New Zealand's 2014 Gala
‘Catch a Million – How Tui got people watching the crowds as well as the cricket’ was a standout campaign that had consumers talking about the Tui brand all summer long in New Zealand. The case was rewarded with the Grand Effie in front of 500 communications industry professionals and their clients at last night’s CAANZ New Zealand Effie Awards, held in association with TVNZ & ANZA. Read more >
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