United States

Honoring the most effective marketing communications cases in the United States & Canada.

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2016 North American Effie Award Winners Celebrated; Regional Index Rankings Revealed


On June 2, winners were celebrated and regional Effie Index rankings were revealed at the 48th Annual North American Effie Awards Gala in New York.

Groceries not guns from Moms Demand Action for Gun Sense in America and Grey Canada took home the Grand Effie.

The North American Effie Index rankings revealed Procter & Gamble is the most effective marketer in North America for the sixth consecutive year.  The other most effective companies in this year's regional ranking include a three way tie between CVS Healthtruth and Walmart (brand), WPP (holding group), Ogilvy & Mather (agency network), Ogilvy & Mather New York (agency office) and San Francisco-based Heat (independent agency).

Download the full list of 2016 winners >
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2016 North American Grand Effie Jury Announced


The Grand Effie Jury for the 48th Annual North American Effie Awards has been announced.

On June 2, the jury will meet at The New York Times headquarters in New York City to analyze and debate the Grand Effie contenders (best in show) from the highest scored entries of the 2016 competition.  The Grand Effie winner will be revealed at the Effie Gala later that evening at Cipriani 42nd Street.

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Watch the 2016 Edition of AOL's "Jack Talk"


The North American Effie Awards and AOL are pleased to bring you Jack Talk, a video series led by AOL’s Jack Bamberger, Senior Vice President and Global Head of Agency Development. The series features interviews with members of the 2016 North American Media Effie Awards Final Round Jury, covering the latest media trends and challenges.

Watch now >

Learn from Past Effie Winners

Read case studies and the see work in the Effe Case Database.  The Effie Case Database offers a collection of Ideas That Work, including finalist and and winning case summaries, videos of the work and hundreds of written case studies, highlighting effective marketing communications strategies, ideas and results.

Review a complimentary sample of past North American Effie-winning work >
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