BRANDED UTILITY
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PROGRAM
PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2018 APAC
- Branded Utility
- FINALIST
- Championing the Smallest Fighters
- Agency: BWM Dentsu
- Brand: BabyLove
- Client: BabyLove
- Language: English
- 2018 Greater China
- Branded Utility
- FINALIST
- She’s Mercedes
- Agency: Ogilvy Beijing
- Brand: Mercedes-Benz
- Client: Mercedes-Benz China
- Language: Mandarin
- 2018 Greater China
- Branded Utility
- FINALIST
- Oil Fumes Love Letter
- Agency: SGAD+
- Brand: FOTILE
- Client: Fotile
- Language: Mandarin
- 2018 Greater China
- Branded Utility
- FINALIST
- Rebag
- Agency: Shanghai Shentong JCDecaux Metro Advertising Co., Ltd
- Brand: Rebag
- Client: Shanghai Shentong Metro Co., Ltd. & JCDecaux
- Language: Mandarin
- 2018 United States
- Branded Utility
- FINALIST
- Charmin Van-Go: The First-Ever On-Demand Mobile Bathroom Service
- Agency: Jack Morton Worldwide
- Brand: Charmin
- Client: Procter & Gamble
- Language: English
- 2018 United States
- Branded Utility
- FINALIST
- The Most Wonderful Ornament
- Agency: McCann New York
- Brand: United States Postal Service
- Client: United States Postal Service
- Language: English
- 2018 Romania
- Branded Utility
- FINALIST
- The complete motherhood assistant
- Agency: Webstyler
- Brand: Aptamil
- Client: Nutricia Early life Nutrition
- Language: Romanian
- 2018 Russia (Paused)
- Branded Utility
- FINALIST
- Safe kids tariff
- Agency: OMD Optimum Media
- Brand: Agusha
- Client: PepsiCo
- Language: English, Russian
- 2018 Russia (Paused)
- Branded Utility
- FINALIST
- Rollover
- Agency: McCann Moscow
- Brand: Tele2
- Client: T2 Mobile LLC
- Language: English, Russian