NEW PRODUCT OR SERVICE INTRODUCTION OR LINE EXTENSION
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PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2018 Mexico
- New Product or Service Introduction or Line Extension
- FINALIST
- The best part of life is now
- Agency: Publicis Healthcare
- Brand: BOOST®
- Client: Nestlé Health Science
- Language: Spanish
- 2018 Mexico
- New Product or Service Introduction or Line Extension
- FINALIST
- Grand Heineken
- Agency: Publicis México
- Brand: Heineken
- Client: Cervecería Cuauhtémoc Moctezuma Heineken México
- Language: Spanish
- 2018 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- Unite & Conquer
- Agency: Chemistry Agency
- Brand: Atlanta United FC
- Client: Atlanta United FC
- Language: English
- 2018 Serbia
- New Product or Service Introduction or Line Extension
- FINALIST
- Vip - Poželi NEOgraničeno
- Agency: Leo Burnett Belgrade/Publicisone (Serbia)
- Brand: Vip - Poželi NEOgraničeno
- Client: Vip Mobile
- Language: Serbian
- 2018 Serbia
- New Product or Service Introduction or Line Extension
- FINALIST
- Baci oko na višnju
- Agency: McCann Beograd
- Brand: NeXt Joy
- Client: The Coca-Cola Company
- Language: Serbian
- 2018 Serbia
- New Product or Service Introduction or Line Extension
- FINALIST
- Nezaboravni ukusi Srbije
- Agency: McCann Beograd
- Brand: Coca-Cola
- Client: The Coca-Cola Company
- Language: Serbian
- 2018 Russia (Paused)
- New Product or Service Introduction or Line Extension
- FINALIST
- The launch of new hair dye "Colorista"
- Agency: McCann Moscow
- Brand: L'Oreal Paris
- Client: L'Oreal CJSC
- Language: English, Russian
- 2018 Russia (Paused)
- New Product or Service Introduction or Line Extension
- FINALIST
- "Agusha". "Zasypayka"
- Agency:
- Brand: "Agusha"
- Client: PepsiCo
- Language: English, Russian
- 2018 Russia (Paused)
- New Product or Service Introduction or Line Extension
- FINALIST
- Rossiya - Generous Soul! Launch of the new chocolate or how to win the jackpot.
- Agency: J. Walter Thompson Russia
- Brand: RossiyaGenerous Soul!
- Client: Nestle Russia LLC
- Language: English, Russian