NEW PRODUCT OR SERVICE INTRODUCTION OR LINE EXTENSION
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LANGUAGE
PROGRAM
PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2001 United States
- New Product or Service Introduction or Line Extension
- SILVER
- Chrysler PT Cruiser Launch
- Agency: FCB Worldwide
- Brand: Chrysler PT Cruiser
- Client: DaimlerChrysler AG
- Language: English
- 2001 United States
- New Product or Service Introduction or Line Extension
- BRONZE
- A Man Who Knows His Diamonds Campaign
- Agency: Leagas~Delaney San Francisco
- Brand: Blue Nile
- Client: Blue Nile
- Language: English
- 2000 United States
- New Product or Service Introduction or Line Extension
- GOLD
- drugstore.com launch campaign
- Agency: McCann-Erickson Seattle
- Brand: drugstore.com
- Client: drugstore.com, Inc.
- Language: English
-
- 2000 United States
- New Product or Service Introduction or Line Extension
- SILVER
- Sharing & Connecting
- Agency: Grey
- Brand: Febreze
- Client: Procter & Gamble
- Language: English
-
- 2000 United States
- New Product or Service Introduction or Line Extension
- SILVER
- Lose The Spoon
- Agency: Saatchi & Saatchi
- Brand: Yoplait GOGURT
- Client: General Mill, Inc.
- Language: English
- 2000 United States
- New Product or Service Introduction or Line Extension
- BRONZE
- What's Shaking
- Agency: DDB Chicago
- Brand: McDonald's McSalad Shakers
- Client: McDonald's Corporation
- Language: English
- 1999 United States
- New Product or Service Introduction or Line Extension
- GRAND
- Viva Gorditas!
- Agency: TBWA\Chiat\Day
- Brand: Taco Bell
- Client: Taco Bell Corporation
- Language: English
- 1999 United States
- New Product or Service Introduction or Line Extension
- SILVER
- MACH 3 Launch
- Agency: BBDO New York
- Brand: Gillette MACH3
- Client: Gillette Company
- Language: English
- 1999 United States
- New Product or Service Introduction or Line Extension
- BRONZE
- Colgate Total Launch
- Agency: Young & Rubicam New York
- Brand: Colgate Total
- Client: Colgate-Palmolive Company
- Language: English
- 1998 United States
- New Product or Service Introduction or Line Extension
- GOLD
- INSTEAD Pacific Northwest Launch
- Agency: Bozell Worldwide
- Brand: INSTEAD
- Client: Ultrafem, Inc.
- Language: English
