NEW PRODUCT OR SERVICE INTRODUCTION OR LINE EXTENSION
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PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2010 United States
- New Product or Service Introduction or Line Extension
- BRONZE
- Truvia Natural Sweetener Launch
- Agency: Ogilvy & Mather
- Brand: Truvia Natural Sweetener
- Client: Cargill
- Language: English
- 2009 United States
- New Product or Service Introduction or Line Extension
- GOLD
- Axe Detailer: The Manly Shower Tool
- Agency: BBH
- Brand: AXE
- Client: Unilever
- Language: English
- 2008 United States
- New Product or Service Introduction or Line Extension
- GRAND
- Wii Would Like to Play
- Agency: Leo Burnett USA
- Brand: Nintendo
- Client: Nintendo of America
- Language: English
- 2008 United States
- New Product or Service Introduction or Line Extension
- SILVER
- Marathons Are...Cute
- Agency: DDB, Seattle
- Brand: The North Face
- Client: The North Face
- Language: English
- 2008 United States
- New Product or Service Introduction or Line Extension
- BRONZE
- The Bible Has a Voice [LISTEN]
- Agency: Zondervan Marketing Group
- Brand: Inspired By... The Bible Experience
- Client: Inspired By Media Group
- Language: English
- 2008 United States
- New Product or Service Introduction or Line Extension
- BRONZE
- Missing Chip Campaign
- Agency: Euro RSCG Chicago
- Brand: Valspar
- Client: Valspar
- Language: English
- 2007 United States
- New Product or Service Introduction or Line Extension
- GOLD
- Bodygroom
- Agency: DDB New York
- Brand: Philips Norelco
- Client: Philips DAP North America
- Language: English
- 2007 United States
- New Product or Service Introduction or Line Extension
- SILVER
- Saturn SKY Launch
- Agency: Goodby, Silverstein & Partners
- Brand: Saturn
- Client: General Motors
- Language: English
- 2006 United States
- New Product or Service Introduction or Line Extension
- GOLD
- Pontiac Solstice Launch: Apprentice
- Agency: Leo Burnett Detroit
- Brand: Pontiac Solstice
- Client: General Motors
- Language: English