2018
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LANGUAGE
PROGRAM
PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2018 Greater China
- Automotive - Vehicles
- FINALIST
- BMW 1 Series “1001 nignts ”IP e-commerce Content Marketing
- Agency: Alimama
- Brand: BMW
- Client: BMW China
- Language: Mandarin
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- 2018 Greater China
- Carpe Diem - Products
- FINALIST
- Wugumf Advertising Campaign on Double Eleven in 2017
- Agency: Inyoung group
- Brand: Wugumf
- Client: Shenzhen natural food trade Co., Ltd.
- Language: Mandarin
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- 2018 Greater China
- Software & Apps
- FINALIST
- Be A Free Fox
- Agency: Wunderman Taiwan
- Brand: Firefox
- Client: Mozilla Taiwan
- Language: Mandarin
-
- 2018 Greater China
- Finance
- FINALIST
- A meaningful idea is worth devoting everything to realize
- Agency: McCann
- Brand: A loan called'haoxiandai'
- Client: Bank of Communications
- Language: Mandarin
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- 2018 Greater China
- Seasonal Marketing
- FINALIST
- Christmas Campaign: Holiday Cookie Mocha Frappuccino's Debut
- Agency: ASAP+
- Brand: Frappuccino
- Client: Starbucks China
- Language: Mandarin
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- 2018 Greater China
- Beverages - Alcohol
- FINALIST
- raditional brands lead the cultural renaissance, Shui Jing Fang's interpretation of the living heritage
- Agency: DDB China Group
- Brand: shui jing fang
- Client: Diageo plc
- Language: Mandarin
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- 2018 Greater China
- Brand Experience
- FINALIST
- Different City Feeling Same Great Taste
- Agency: Baidu
- Brand: Coca-Cola
- Client: Coca Cola China
- Language: Mandarin
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- 2018 Greater China
- Entertainment & Sports
- FINALIST
- ofo and Minions
- Agency: Sina Weibo
- Brand: ofo Yellow Bikes
- Client: ofo
- Language: Mandarin
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- 2018 Greater China
- Brand Content & Entertainment
- FINALIST
- McDonald's 'Hey，This table has a story’
- Agency: @comm
- Brand: McDonald's
- Client: McDonald's China
- Language: Mandarin
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- 2018 Greater China
- Brand Content & Entertainment
- FINALIST
- OLAY <No Fear of Age>
- Agency: Grey Advertising Hong Kong
- Brand: OLAY
- Client: P&G China
- Language: Mandarin
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