2018
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PUBLISHED CASE
CATEGORY
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CASES
- 2018 Greater China
- Positive Change - Social Good: Brands
- FINALIST
- Flavour around
- Agency: Newvision
- Brand: JD
- Client: JD.com
- Language: Mandarin
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- 2018 Greater China
- Positive Change - Social Good: Non-Profit
- FINALIST
- Giving a Voice to the Voiceless
- Agency: McCann
- Brand: NTU Hospital
- Client: NTU Hospital
- Language: Mandarin
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- 2018 Greater China
- Brand Content & Entertainment
- FINALIST
- A Bottle of Water with Stories —— Nongfu Spring X NetEase Cloud Music
- Agency: 1Fusion Digital
- Brand: Nongfu Spring
- Client: YangShengTang
- Language: Mandarin
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- 2018 Greater China
- Engaged Community
- FINALIST
- Bring The Failed Dishes Back
- Agency: Dentsu One
- Brand: Knorr
- Client: Uniliever Taiwan
- Language: Mandarin
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- 2018 Greater China
- New Product or Service Introduction or Line Extension
- FINALIST
- The Unimagined World
- Agency: McCann
- Brand: Qualcomm's foundational technologies
- Client: Qualcomm Technologies
- Language: Mandarin
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- 2018 Greater China
- Entertainment & Sports
- FINALIST
- Shia is Everywhere
- Agency: OMD Taiwan
- Brand: McDonald's
- Client: McDonald's China
- Language: Mandarin
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- 2018 Greater China
- Agricultural, Industrial & Building
- FINALIST
- Time E-PARK “Give time a little time” integrated communication campaign
- Agency: KANJIAN
- Brand: TIMES CHINA
- Client: E-PARK
- Language: Mandarin
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- 2018 Greater China
- Automotive - Vehicles
- FINALIST
- Michael Wong was Late for Flight This Morning
- Agency: QWOM Digital Technology
- Brand: Ucar
- Client: UCAR
- Language: Mandarin
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- 2018 Greater China
- Retail
- FINALIST
- The always-open burger shop
- Agency: Dentsu One
- Brand: 7-ELEVEN Burger
- Client: Uni-President
- Language: Mandarin
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- 2018 Greater China
- Corporate Reputation
- FINALIST
- The Unimagined World
- Agency: McCann
- Brand: Qualcomm's foundational technologies
- Client: Qualcomm Technologies
- Language: Mandarin
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