2018
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PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2018 Greater China
- Brand Content & Entertainment
- FINALIST
- There is never one beauty norm for skin
- Agency: Reload
- Brand: Dove
- Client: Unilever China
- Language: Mandarin
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- 2018 Greater China
- Corporate Reputation
- FINALIST
- your care,its smile
- Agency: Beijing Orange Advertising CO.LTD
- Brand: Coca-Cola
- Client: Coca Cola China
- Language: Mandarin
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- 2018 Greater China
- Media Idea
- FINALIST
- The talking package of WEIKEZI milk
- Agency: Baidu
- Brand: WEIKEZI
- Client: Yili
- Language: Mandarin
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- 2018 Greater China
- Engaged Community
- FINALIST
- Ask innocently, answer earnestly
- Agency: Zhihu
- Brand: Friso prestige
- Client: FrieslandCampina
- Language: Mandarin
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- 2018 Greater China
- Youth Marketing
- FINALIST
- Ask innocently, answer earnestly
- Agency: Zhihu
- Brand: Friso prestige
- Client: FrieslandCampina
- Language: Mandarin
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- 2018 Greater China
- Beverages - Non-Alcohol
- FINALIST
- Cut the crap！Gotta have frappe for summer
- Agency: McCann
- Brand: Frappe
- Client: FamilyMart
- Language: Mandarin
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- 2018 Greater China
- Brand Experience
- FINALIST
- Faces of the City
- Agency: McCann
- Brand: Coca-Cola
- Client: Coca Cola China
- Language: Mandarin
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- 2018 Greater China
- Brand Content & Entertainment
- FINALIST
- Faces of the City
- Agency: McCann
- Brand: Coca-Cola
- Client: Coca Cola China
- Language: Mandarin
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- 2018 Greater China
- Media Innovation
- FINALIST
- Faces of the City
- Agency: McCann Health
- Brand: Coca-Cola
- Client: Coca Cola China
- Language: Mandarin
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- 2018 Greater China
- Entertainment & Sports
- FINALIST
- when pop culture bump AI
- Agency: Ogilvy Beijing
- Brand: Intel
- Client: Intel China
- Language: Mandarin
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