2018
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PUBLISHED CASE
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CASES
- 2018 Greater China
- Beverages - Non-Alcohol
- FINALIST
- Omnimedia integrated marketing of luckin coffee
- Agency: QWOM Digital Technology
- Brand: luckin coffee
- Client: luckincoffee
- Language: Mandarin
- 2018 Greater China
- Restaurants
- FINALIST
- KFC - Awaken History with Technology
- Agency: Isobar China Group
- Brand: KFC
- Client: Yum! China
- Language: Mandarin
- 2018 Greater China
- Brand Experience: Live
- FINALIST
- KFC - Awaken History with Technology
- Agency: Isobar China Group
- Brand: KFC
- Client: Yum! China
- Language: Mandarin
- 2018 Greater China
- Brand Experience
- FINALIST
- Pechoin 30ºN, Natural Herbal Integrated Marketing TO NATURE
- Agency: YOYA Digital
- Brand: Pechoin
- Client: Pechoin
- Language: Mandarin
- 2018 Greater China
- Entertainment & Sports
- FINALIST
- Head & Shoulders - Always Ready to Show
- Agency: Isobar China Group
- Brand: Head&Shoulders
- Client: P&G China
- Language: Mandarin
- 2018 Greater China
- Travel & Tourism
- FINALIST
- Welcome to My Chinese New Year
- Agency: Wieden + Kennedy
- Brand: Airbnb
- Client: Airbnb
- Language: Mandarin
- 2018 Greater China
- Seasonal Marketing
- FINALIST
- Nestlé – CNY Family Photo Waiting for You
- Agency: Isobar China Group
- Brand: Nestlé
- Client: Nestlé China
- Language: Mandarin
- 2018 Greater China
- Seasonal Marketing
- FINALIST
- Welcome to My Chinese New Year
- Agency: Wieden + Kennedy
- Brand: Airbnb
- Client: Airbnb
- Language: Mandarin
- 2018 Greater China
- Electronics
- FINALIST
- HUAWEI Mate 10 Pro - Waterproof Your Love
- Agency: Isobar China Group
- Brand: HUAWEI Mate 10
- Client: HUAWEI
- Language: Mandarin