2018
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PROGRAM
PUBLISHED CASE
CATEGORY
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CASES
- 2018 Greater China
- Brand Content & Entertainment
- FINALIST
- Shake shake series launch campaign
- Agency: Leo Burnett Taiwan
- Brand: McDonald's
- Client: McDonald's Taiwan
- Language: Mandarin
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- 2018 Greater China
- Carpe Diem
- FINALIST
- Luckin Coffee, arounds you
- Agency: Focus Media
- Brand: luckin coffee
- Client: luckincoffee
- Language: Mandarin
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- 2018 Greater China
- Restaurants
- FINALIST
- McDonald's 2018 People Branding Campaign - My M Resume
- Agency: UTOP
- Brand: McDonald's
- Client: McDonald's China
- Language: Mandarin
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- 2018 Greater China
- Healthcare, Products & Services
- FINALIST
- Jissbon Zero The Spring Breeze Short Films Series
- Agency: Social Touch
- Brand: Jissbon Zero
- Client: Humanwell Healthcare (Group) Co.,Ltd.
- Language: Mandarin
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- 2018 Greater China
- Seasonal Marketing
- FINALIST
- "7"
- Agency: ADK TAIWAN
- Brand: CITY CAFE
- Client: 7-ELEVEN
- Language: Mandarin
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- 2018 Greater China
- Activations
- FINALIST
- THE GOOD COW TRIUMPHS
- Agency: Ogilvy Beijing
- Brand: Nestlé Chengzhen Ice Cream
- Client: Nestlé China
- Language: Mandarin
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- 2018 Greater China
- Food
- FINALIST
- THE GOOD COW TRIUMPHS
- Agency: Ogilvy Beijing
- Brand: Nestlé Chengzhen Ice Cream
- Client: Nestlé China
- Language: Mandarin
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- 2018 Greater China
- New Product or Service Introduction or Line Extension
- FINALIST
- System of Animal Facial Identification by Baidu
- Agency: Thinkamax Digital Creative Advertising Inc.
- Brand: Baidu
- Client: Baidu
- Language: Mandarin
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- 2018 Greater China
- Restaurants
- FINALIST
- Pizza Hut：“Black Bistro” Pop-up Eatery
- Agency: NetEase Media
- Brand: Pizza Hut
- Client: Yum! China
- Language: Mandarin
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- 2018 Greater China
- Entertainment & Sports
- FINALIST
- Oreo AR Game Campaign
- Agency: BlueFocus Digital
- Brand: OREO
- Client: Mondelez International
- Language: Mandarin
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