2018
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LANGUAGE
PROGRAM
PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2018 Greater China
- Carpe Diem - Services
- FINALIST
- DONATE YOUR FACE
- Agency: Cheil China
- Brand: Tencent Foundation／Operation Smile
- Client: Tencent
- Language: Mandarin
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- 2018 Greater China
- Positive Change - Social Good: Non-Profit
- FINALIST
- DONATE YOUR FACE
- Agency: Cheil China
- Brand: Tencent Foundation／Operation Smile
- Client: Tencent
- Language: Mandarin
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- 2018 Greater China
- Multicultural
- FINALIST
- KFC Huang Bo Celebration Movies
- Agency: Ogilvy Shanghai
- Brand: KFC
- Client: Yum! China
- Language: Mandarin
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- 2018 Greater China
- New Product or Service Introduction or Line Extension
- FINALIST
- Portable AI School,Baidu Artificial Intelligence Education Program
- Agency: GREATSEA
- Brand: Baidu
- Client: Baidu
- Language: Mandarin
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- 2018 Greater China
- Multicultural
- FINALIST
- "Reader" - moving around, read together
- Agency: Alimama
- Brand: Ali Literature
- Client: Alibaba Group
- Language: Mandarin
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- 2018 Greater China
- Brand Experience: Live
- FINALIST
- Match couples with Baidu face recognition technology on Chinese Web Valentines' Day
- Agency: BlueFocus Digital
- Brand: Baidu
- Client: Baidu
- Language: Mandarin
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- 2018 Greater China
- Brand Content & Entertainment
- FINALIST
- McDonalds Full-heart Support During Gaokao
- Agency: BBDO
- Brand: Breakfast
- Client: McDonald's China
- Language: Mandarin
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- 2018 Greater China
- Retail
- FINALIST
- Hijacking the Largest Shopping Festival of the World
- Agency: Mindshare
- Brand: Uniqlo
- Client: FAST RETAILING China
- Language: Mandarin
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- 2018 Greater China
- Seasonal Marketing
- FINALIST
- McDonald's Full-heart Support During Gaokao
- Agency: BBDO
- Brand: Breakfast
- Client: McDonald's China
- Language: Mandarin
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- 2018 Greater China
- Brand Experience
- FINALIST
- Dance with McNuggets
- Agency: Popcorn Digital Information Co., Ltd.
- Brand: McDonald's
- Client: Prospect Hospitality Co.,Ltd.
- Language: Mandarin
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