NEW PRODUCT OR SERVICE INTRODUCTION OR LINE EXTENSION
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PROGRAM
PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2019 Middle East & Africa
- New Product or Service Introduction or Line Extension
- FINALIST
- The Future of Mobility
- Agency: Publicis Emil
- Brand: Mercedes-Benz: Mercedes me
- Client: Daimler ME
- Language: English
- 2019 Peru
- New Product or Service Introduction or Line Extension
- FINALIST
- Sachet de Ariel Líquido - #Arielitoelpoderoso
- Agency: Circus Grey Perú
- Brand: Ariel Líquido Sachet 40ml
- Client: Procter & Gamble Peru
- Language: Spanish
- 2019 Russia (Paused)
- New Product or Service Introduction or Line Extension
- FINALIST
- Beru: from brand idea to the final product together with consumer.
- Agency: BBDO Moscow
- Brand: Beru
- Client: Yandex.Market
- Language: English, Russian
- 2019 Russia (Paused)
- New Product or Service Introduction or Line Extension
- FINALIST
- Launch of the lip collection "L'Oreal Paris x Balmain"
- Agency: McCann Moscow
- Brand: L'Oreal Paris
- Client: L'Oreal CJSC
- Language: English, Russian
- 2018 Chile
- New Product or Service Introduction or Line Extension
- GOLD
- Santander Work Café
- Agency: Aldea
- Brand: Santander
- Client: Santander
- Language: Spanish
- 2018 Chile
- New Product or Service Introduction or Line Extension
- GOLD
- Wasap Smart
- Agency: Wolf
- Brand: Jestmart
- Client: Jetsmart
- Language: Spanish
- 2018 Argentina
- New Product or Service Introduction or Line Extension
- GOLD
- Abueladas
- Agency: BBDO Argentina
- Brand: Aerolíneas Argentinas
- Client: Aerolíneas Argentinas
- Language: Spanish
- 2018 Austria
- New Product or Service Introduction or Line Extension
- GOLD
- Pixel for BENE
- Agency: We Make GmbH
- Brand: Bene Pixel
- Client: Bene GmbH
- Language: German
- 2018 Brazil
- New Product or Service Introduction or Line Extension
- GOLD
- A FANTA QUE NINGUEM ESPERAVA
- Agency: Ogilvy
- Brand: Coca Cola Brasil
- Client: Coca Cola Brasil - Fanta
- Language: Portuguese