NEW PRODUCT OR SERVICE INTRODUCTION OR LINE EXTENSION
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PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2023 Global Best of the Best
- New Product or Service Introduction or Line Extension
- GLOBAL GRAND CONTENDER
- The Hidden Room
- Agency: Publicis Groupe - Leo Burnett Middle East
- Brand: Home Box
- Client: Home Box
- Language: English
- 2023 Middle East & Africa
- New Product or Service Introduction or Line Extension
- FINALIST
- Rice - Hard to believe?
- Agency: FP7 McCann Dubai
- Brand: McDonald's
- Client: McDonalds UAE
- Language: English
- 2023 Middle East & Africa
- New Product or Service Introduction or Line Extension
- FINALIST
- Tank.. Clean water made easy
- Agency: Tarek Nour Advertising
- Brand: Tank
- Client: Tank
Tank - Language: English
- 2023 United Kingdom
- New Product or Service Introduction or Line Extension
- FINALIST
- Stella Artois goes au Naturel to launch new Stella Artois Unfiltered
- Agency: Mother London
- Brand: Stella Artois Unfiltered
- Client: Ab inbev (Europe)
- Language: English
- 2023 United Kingdom
- New Product or Service Introduction or Line Extension
- FINALIST
- Madrí Manía: How a newcomer rewrote the rulebook of Mediterranean-style Lagers
- Agency: Havas London
- Brand: Madrí Excepcional
- Client: Molson Coors Brewing Company
- Language: English
- 2023 United Kingdom
- New Product or Service Introduction or Line Extension
- FINALIST
- Not Done Yet: How Sure Moved Back Into Growth
- Agency: AMV BBDO
- Brand: Sure
- Client: UNILEVER (
- Language: English
- 2023 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- GM: A New Kind of Appreciation
- Agency: MRM Detroit
- Brand: My GM Rewards + My GM Rewards Card
- Client: General Motors
- Language: English
- 2022 United States
- New Product or Service Introduction or Line Extension
- SILVER
- Disrupting baby-centric storytelling with mom-centric truth-telling from frida mom
- Agency: Mekanism
- Brand: frida mom
- Client: frida mom
- Language: English
- 2022 APAC
- New Product or Service Introduction or Line Extension
- BRONZE
- Turning a user hack into an opportunity
- Agency: Grab
- Brand: Grab
- Client: Grab
- Language: English