2012
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PROGRAM
PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2012 United States
- Commerce & Shopper: Awareness, Trial, and Conversion
- GOLD
- Swiffer Project Jack Co-Marketing Campaign
- Agency: Saatchi & Saatchi X
- Brand: Swiffer
- Client: Procter & Gamble
- Language: English
-
- 2012 United States
- Commerce & Shopper: Single-Retailer Program- Mass Merchants
- GOLD
- "Every Day is Different" Regimen-Driving Platform
- Agency: Saatchi & Saatchi X
- Brand: Always and Tampax
- Client: Procter & Gamble
- Language: English
-
- 2012 United States
- Commerce & Shopper: Awareness, Trial, and Conversion
- GOLD
- "Every Day is Different" Regimen-Driving Platform
- Agency: Saatchi & Saatchi X
- Brand: Always and Tampax
- Client: Procter & Gamble
- Language: English
-
- 2012 Global: Multi-Region
- Global
- GOLD
- Write the Future
- Agency: Wieden+Kennedy
- Brand: Nike Football
- Client: Nike, Inc.
- Language: English
-
- 2012 United States
- Beverages - Alcohol
- GOLD
- Say It Without Saying It
- Agency: BBH New York
- Brand: Johnnie Walker
- Client: Diageo
- Language: English
-
- 2012 United States
- Insurance
- GOLD
- Mayhem
- Agency: Leo Burnett/Arc Worldwide
- Brand: Allstate
- Client: Allstate Insurance Company
- Language: English
-
- 2012 United States
- Beauty & Fragrance
- GOLD
- Slim Chin
- Agency: 180LA
- Brand: adidas Basketball
- Client: adidas America, Inc.
- Language: English
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- 2012 United States
- Sustained Success
- GOLD
- Rebuilding an Icon: A Love Story
- Agency: DDB Chicago
- Brand: McDonald's
- Client: McDonald's Corporation
- Language: English
-
- 2012 United States
- New Product or Service Introduction or Line Extension
- GOLD
- You Are the Controller
- Agency: twofifteenmccann
- Brand: Kinect for Xbox 360
- Client: Microsoft
- Language: English
-
- 2012 United States
- Food
- GOLD
- What Will You Gain When You Lose?
- Agency: Leo Burnett/Arc Worldwide
- Brand: Kellogg's Special K
- Client: The Kellogg Company
- Language: English
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