2016
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PUBLISHED CASE
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AWARD LEVEL
CASES
- 2016 United States
- Sustained Success
- SILVER
- Pure Michigan
- Agency: McCann Erickson Detroit
- Brand: Pure Michigan
- Client: Michigan Economic Development Corporation
- Language: English
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- 2016 United States
- Renaissance
- SILVER
- Give Extra, Get Extra
- Agency: Energy BDDO
- Brand: Extra Gum
- Client: Wm. Wrigley Jr. Company
- Language: English
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- 2016 United States
- Automotive - Vehicles
- SILVER
- Lincoln Brand Reinvention
- Agency: Hudson Rouge
- Brand: The Lincoln Motor Company
- Client: The Lincoln Motor Company
- Language: English
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- 2016 United States
- Youth Marketing
- SILVER
- Free Killer Tan
- Agency: Area 23
- Brand: Mollies Fund
- Client: Mollies Fund
- Language: English
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- 2016 United States
- Corporate Reputation
- SILVER
- This Is Our Season
- Agency: McCann
- Brand: United States Postal Service
- Client: United States Postal Service
- Language: English
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- 2016 United States
- Carpe Diem - Services
- SILVER
- YWCA #NotOkay
- Agency: Juniper Park\TBWA
- Brand: YWCA Canada
- Client: YWCA Canada
- Language: English
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- 2016 United States
- Small Budgets - Products
- SILVER
- #Unclaimed: The Hunt for a Missing Millionaire
- Agency: McCann
- Brand: New York Lottery
- Client: New York Lottery
- Language: English
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- 2016 Greater China
- Transportation
- SILVER
- DiDi Express-Create a New Guinness World Record with RMB50
- Agency: 180.0
- Brand: Didi
- Client: Beijing Xiaojukeji
- Language: Mandarin
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- 2016 Greater China
- Carpe Diem - Services
- SILVER
- MengNiu Suansuan Milk-"Created a Real Galaxy for TFBOYS" Fan Marketing
- Agency: Hylink
- Brand: Mengniu Suansuan Milk
- Client: Mengniu
- Language: Mandarin
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- 2016 Greater China
- Restaurants
- SILVER
- KFC "Rice Bucket" Brand launch
- Agency: Hylink
- Brand: KFC
- Client: Yum! China
- Language: Mandarin
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